Electric And Analog
 
 

Case Study

AMP Your Tomorrow

 
 
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Overview

 

AMP wanted a new way to reach their target market to inform them of a new superannuation offering, whilst also using new technologies to appeal to more tech-savvy customer. The ‘Your Tomorrow’ digital magazine was created. Our role in this project included taking part in the overall concept development as well as creating the UX, visual design and art direction for the iPad and iPhone apps.

 
 

Strategy | Brand | Digital

 
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’Your Tomorrow’ takes a complex collection of information and delivers it in a concise, innovative and beautifully designed piece of content.

|  Head of Investment Strategy and Chief Economist at AMP Capital |