Electric And Analog
 
 

Case Study

Deane Apparel

 
 
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Overview

 

For an 85 year old uniform supplier with clients like Air New Zealand, Fonterra and McDonalds we decided to take a completely different approach to how they had traditionally done marketing. Calling all of their clients, we investigated beautiful and authentic people experiences that their customers have had with the brand. We then captured these stories and used them for a brand refresh to reposition the business to where it should have always been.

 
 

Concept | Creative Direction | Brand | Website

 
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Electric And Analog worked with us to create a brand essence and narrative that inspired us to come to work and be proud of working for Deane.

|  Managing Director, Deane Apparel  |