Electric And Analog
 
 

Case Study

Gloria Jean’s Coffee

 
 
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Overview

 

Gloria Jean’s approached E+A needing help to rectify a mistake they’d made - changing their much loved chocolate powder recipe, resulting in loss of customer confidence and a steady decline in the sales. We birthed “The Greatest Mistake in the History of Chocolate” campaign, designing a brand identity and brand manifesto to be rolled out across all chocolate related packaging, apologising to their die-hard chocolate fans and winning back hearts and trust.

 
 

Strategy | Brand | Packaging | Digital

 
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E+A has been great to work with despite the fact we’ve thrown a few variations your way, so thank you! Your brave ideas & quick turnaround makes a big difference to a business like ours.

|  Campaign Marketing Manager, Gloria Jean’s Coffees.  |